Fenty Beauty

From test-and-learn to scale — a repeatable live-commerce growth engine.

• →Turned offline beauty advisors into high-performing live sales talent.
• →Used PR gift boxes strategically to drive basket-building and AOV.
• →Engineered true scarcity in live for a brand with strong offline distribution.
• →Scaled conversion levers — gifting, bundling, urgency — into a system.

“Client quote placeholder — replace with attributed testimonial.”

Billabong

Reached T3 (65K–200K) in 60 days — the industry norm is 180–250 days.

• →Curated hero SKUs that led the collection and defined brand look.
• →Balanced range across entry, core, statement pieces.
• →L3+ creators for try-on, styling, 'brand now on TikTok' announcements.
• →GMV MAX + traffic boost enrollment; seasonal & category campaigns.

“Client quote placeholder — replace with attributed testimonial.”

Divi

Month 2 of live — $209K direct GMV with $55 average price, 2x+ the $10K goal.

• →Focused hero-product strategy and strong bundle structure.
• →TikTok video pre-heat, cross-platform push to 2.5M IG audience.
• →Mega LIVE bundles with real-time giveaways and top products.
• →Founder + mom as primary hosts for in-room anchor traffic.

“Client quote placeholder — replace with attributed testimonial.”

Crowned Skin

$22K GMV in a single session, $84 AOV, strong early proof of live shopping.

• →Hero-product focus with bundle structure built for conversion.
• →Live format created momentum around brand's anniversary moment.
• →High-intent audience across IL / GA / FL / TX / CA.

“Client quote placeholder — replace with attributed testimonial.”

EZ Bombs

Reactivated daily live — ~$800 hourly GMV baseline with optimized structure.

• →Delivered large-scale mega lives during BFCM.
• →Took over daily live execution for stable scalable baseline.
• →Avg daily ~$350–$500 hourly GMV, lifted to ~$800.
• →Lifted short-form views, watch time, and overall shop conversion.

“Client quote placeholder — replace with attributed testimonial.”

R&W

Official account became a consistent growth engine — +$200K incremental monthly.

• →Restructured live product strategy for live-friendly assortment.
• →Improved pacing to lift checkout efficiency.
• →Tested multiple host archetypes to broaden reach.

“Client quote placeholder — replace with attributed testimonial.”

Corkcicle

Broke the cold-start barrier on launch day with a customized live plan.

• →Prioritized hero SKUs; reduced decision friction with bundle structure.
• →Optimized show flow, pacing, and conversion moments.
• →Aligned host scripting + live ops for consistent launch execution.

“Client quote placeholder — replace with attributed testimonial.”

Be Amazing

Rebuilt the live channel from ground up — stabilized at ~$700 hourly GMV.

• →Studio setup that let brand personality pop off the screen.
• →Paired host styles to demonstrate product fit to daily routine.
• →Continuous testing to stabilize strong category performance.

“Client quote placeholder — replace with attributed testimonial.”